Virtuoso CEO, Mathew Church, on Today Show Touting River Cruising Using Video from AmaWaterways

Running Time: 02:49

Mathew Upchurch, CEO of Virtuoso network of high-end Travel Advisors, appears on the Today Show with Ann Curry talking about why experienced why Travel Advisors are so vital to planning a vacation and the hot new trend of river cruising using video from AmaWaterways MS AmaCello and staterooms. AmaWaterways is the premier river cruising line in the travel industry with 14 luxury river cruise ships operating all over Europe, in Russia, along the Mekong River between Vietnam and Cambodia and no in the great African national parks. Founded in 2002, AmaWaterways is an industry leader with innovative itineraries, amenities, and new locations for river cruising, which has gotten extremely popular in the last 5 years. First their fleet is rapidly expanding while existing ships are retrofitted with the latest amenities and inventions; secondly AmaWaterways' unparalleled on-board services were fine tuned for the highest customer satisfaction, and lastly a slate of new itineraries and specialty programs and such as the Wine River Cruise, were explored and tested for possible addition to an already stellar product line. Such factors are why AmaWaterways won two Magellan Awards from Travel Weekly, an Award of Excellence form Luxury Travel Advisor, a Cruise Passenger Readers Choice Award in Australia for Best River Ship and was recognized for its Twitter account that put AmaWaterways on the list of "The Top 25 Online Cruise Vacation Influencers" by Influencers in Travel. Award-winning AmaWaterways provides luxurious, all-inclusive river cruise vacations on the world's great waterways. Founded in 2002 by cruise industry pioneer Rudi Schreiner, cruise line executive Kristin Karst and Jimmy Murphy, founder of Brendan Vacations, AmaWaterways operates its innovative, custom-designed vessels on the Danube, Rhine, Main and Mosel rivers in Europe; the Volga-Baltic Waterway in Russia and the Mekong River in Vietnam and Cambodia. The AmaWaterways fleet in Europe features amenities such as spacious staterooms with French balconies or revolutionary "Twin Balconies"; plush down bedding, marble-appointed baths; complimentary high-speed Internet and Wi-Fi; first-run hit Hollywood movies; complimentary wine, beer and soft drinks with dinner, complimentary bottled water; gourmet dining in multiple venues (MS AmaBella); nightly entertainment; complimentary small group shore excursions tailored to passengers' desired walking pace; guided bicycle tours and much more. In 2011, AmaWaterways will introduce the new 161-passenger MS AmaVerde in Europe, the newly-redesigned 212-passenger MS AmaKatarina on the Volga-Baltic Waterway in Russia and the new 124-passenger MS AmaLotus on the Mekong River in Vietnam and Cambodia, increasing its luxurious fleet of river cruise vessels to 12. For more info about river cruising with AmaWaterways go to www.AmaWaterwayPR.com"

By: amawaterwayspr